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LÜME Partners With "EXTRA"


LÜME X Extra

We're excited to announce our partnership with Extra! Come say hi at their concept store at the W Hotel in Hollywood, CA.


Extra recently launched a Concept Store dubbed as the gift shop 2.0 at the W Hotel in Hollywood, CA. This is a highly curated space showcasing all the best brands to meet the modern traveler's needs plus the things they never knew they wanted.

powered by extra lume

Why We Love Extra

Extra is democratizing the five-star experience. They bring the best brands and hospitality spaces together to create extraordinary experiences to enhance guest experience with targeted, in-room placements and other amenities. 

lume wellness

Extra's concept store features premium products from brands including LÜME in the following categories. 

  • "Authentically LA" - showcasing local makers
  • "Fueling Your Vacation" - Top snack / beverage and health food brands
  • "Forgot My Suitcase" - Leisurewear and travel essentials
  • "Not CVS" - The best in sustainable skincare, wellness, and beauty

lume wellness

The official launch event was held on 2/27/20 with a Happy Hour and special guests. The store will be live until March 30th. Come say hey!


W Hotel Hollywood 

6250 Hollywood Blvd, Los Angeles


NOW until March 30th, 2020

See you soon :)